Privacy Policy:

Clarity Data & Integrated Security (“Clarity,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website or contact us about our commercial electronic security and AV integration services.
By using our website, you agree to the practices described in this policy.

1. Information We Collect
Information You Provide
We collect information you voluntarily provide when you:
•    Fill out a contact or inquiry form
•    Request a quote or site assessment
•    Email or call us directly
•    Sign a service agreement or proposal
This may include your name, company name, email address, phone number, physical address, and details about your security or AV needs.
Information Collected Automatically
When you visit our website, we or our third-party service providers may automatically collect:
•    IP address and general location data
•    Browser type and device information
•    Pages visited, time on site, and referring URLs
•    Cookies and similar tracking technologies

2. How We Use Your Information
We use the information we collect to:
•    Respond to your inquiries and provide requested services
•    Prepare and deliver quotes, proposals, and project documentation
•    Schedule site visits, installations, and service appointments
•    Send relevant service updates, invoices, or follow-up communications
•    Improve our website and marketing efforts
•    Comply with applicable laws and regulations
We do not sell your personal information. We do not use your data for automated decision-making or profiling.

3. How We Share Your Information
We may share your information with:
•    Service providers who assist with CRM, e-signature, email, or billing including but not limited to Intuit, Panda Doc, Sign Now, Workhorse Service Company Solutions, Jobber, bound by confidentiality obligations
•    Our alarm monitoring partners when you become a monitoring customer
•    Professional advisors such as attorneys or accountants, as necessary
•    Government or law enforcement agencies when required by law or to protect our rights
We do not share your information with third-party advertisers or data brokers.

4. Cookies and Tracking
Our website may use cookies and similar technologies to enhance your browsing experience and understand how visitors use our site. You can control cookie preferences through your browser settings. Note that disabling cookies may affect certain website functionality.
We may use Google Analytics or similar tools to analyze website traffic. These services have their own privacy policies governing data use.

5. Data Retention
We retain your information for as long as necessary to fulfill the purposes outlined in this policy, maintain business records, and comply with legal obligations. Customer and project records are typically retained for a minimum of seven (7) years in accordance with standard business practice.

6. Security
We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, or misuse. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Your Rights (Virginia Residents)
As a Virginia resident, you may have rights under the Virginia Consumer Data Protection Act (VCDPA), including the right to:
•    Confirm whether we process your personal data
•    Access the personal data we hold about you
•    Request correction of inaccurate data
•    Request deletion of your personal data
•    Opt out of targeted advertising (we do not currently conduct targeted advertising)
To exercise these rights, contact us at the information below. We will respond within 45 days as required by law.

8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies independently.

9. Children's Privacy
Our services are directed at adult homeowners, businesses and commercial property owners. We do not knowingly collect personal information from individuals under the age of 13. If you believe we have inadvertently received such information, please contact us and we will promptly delete it.

10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the Effective Date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

11. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us vita the contact methods available on this website.
 

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